December is always a great time to look back and think about the past year. It's important to take stock of what you have achieved, and to think about how you can learn from any setbacks you may have encountered along the way. It's also the perfect time to start thinking about how you can make your business even better in the coming year!

With that in mind, I thought it would be a great idea to do a quick review of some of the most important tips and techniques I have given you in the last quarter of 2002.

Remember that even if you've been following each of our publications and testing every strategy we've given you, now is the perfect time to really dig in and actually implement the changes that can explode your profits in 2003.

Take a second look at each of these ideas, and really think about how they could be applied to your business. I'm willing to bet that just about every web site owner could benefit from making a few of the simple changes I recommend.

So let's have a look through a few of our most recent topics, including:

1. 7 Sure-Fire Ways To Keep Your Customers Coming Back For More
   
    
2. Use Drop Shipping To Set Up A Successful Online Store Selling Name Brand Products... Without Spending A Dime On Inventory!
   
    
3. Get Your Web Site Ready For Any Holiday With These 9 Easy-To-Implement, Profit-Boosting Tips
   
    
4. Need A Customized Blueprint For A Successful Online Business? Write A Business Plan To Fast-Track Your Profits!

Topic #1:

7 Sure-Fire Ways To Keep Your Customers Coming Back For More

You already know how important it is to drive qualified prospects to your web site. What's even more important, though, is finding ways to keep them there once they've arrived.

After all, what's the use of spending all that time and money on securing top rankings on search engines, setting up a network of affiliates, and building a 200-page site if nobody stays once they arrive? That's the hard way to learn the value of "sticky" content.

The easy way is to keep reading. We've boiled it down to 7 simple ways to use your content to keep visitors coming back for more. Put these tips into practice, and watch your sales start climbing almost immediately.

REMEMBER: Marketing a product online means that your web site is probably the ONLY way your customers will ever interact with you. What you have posted on your site will speak volumes about the kind of company you're running: a site with relevant and current information will deliver instant credibility to you and your products.

To learn the 7 simple ways to turn visitors into shoppers -- and shoppers into repeat buyers -- go to:

http://www.marketingtips.com/newsletter/issue70/page1.html
 

Topic #2:

Use Drop Shipping To Set Up A Successful Online Store Selling Name Brand Products... Without Spending A Dime On Inventory!

Wouldn't it be great if there was a way to set up a business online WITHOUT having to develop, design, and manufacture your own product, and WITHOUT having to deal with hassles like tracking inventory, setting up warehouse space, and maintaining a confusing shipping/receiving infrastructure?

Well, there IS a way to avoid these headaches: a technique known as "drop shipping." This model lets you sell quality, brand-name products on your web site for a hefty profit, and the drop shipper takes care of fulfilling the order. They warehouse the stock, pack the orders, and ship them out to your customers.

But be warned: There are both advantages and disadvantages to this model. You'll need to know how to steer clear of the scam artists and identify great partners who will ship brand-name products for you... on your behalf... all while generating solid profits for you!

To learn how drop shipping can help you grow your business, and how to tell the difference between a scam and a great opportunity, go to:

http://www.marketingtips.com/newsletter/issue71/page1.html

 

Topic #3:

Get Your Web Site Ready For Any Holiday With These 9 Easy-To-Implement, Profit-Boosting Tips

Let's face it: If you haven't done any Christmas promotions yet, you've probably missed your chance for this year. But remember that there's always another holiday around the corner -- and the same concepts that work for Christmas promotions can be applied to other holidays, too.

Now's the time to start thinking about how you can tailor your promotional efforts for Valentine's Day, Easter, Mothers' Day... you get the idea.

So while this article was originally written with a Christmas promotion in mind, you can use these 9 dynamite strategies to get your site on track for any holiday, so you can optimize sales and profits all year long!

To learn the secrets to making holiday promotions work for you, go to:

http://www.marketingtips.com/newsletter/issue72/page1.html

Topic #4:

Need A Customized Blueprint For A Successful Online Business? Write A Business Plan To Fast-Track Your Profits!

If you're serious about the success of your online business, then you need to find ways to give yourself every advantage you can over your competition. One strategy that I can almost GUARANTEE your competitors haven't tried is building customized blueprints that outline exactly how their businesses will succeed. The process of writing a business plan for your company can be a crucial step in getting your profits to where you want them to be.

A business plan can serve a couple of main purposes: In the world of banking and venture capital, business plans play a huge role for people who are trying to secure start-up funding from banks or investors. The better the business plan, the better the chances of landing that big initial investment.

For smaller companies, who (luckily) do not need to rely on outside funding to get started, a business plan serves more as a company blueprint. It identifies the company's purpose, products, market, and goals, as well as the steps the company plans to take to reach those goals.

To learn the 7 sections that need to be included in every business plan, go to:

http://www.marketingtips.com/newsletter/issue73/page1.html

Final Thoughts:

So with such a wealth of great tips and techniques at your disposal, where should you start? That depends on where you're at right now. But remember that you should be using all of these techniques and strategies together to see the best results.

If you're just getting started, I recommend you write your business plan right away. Without a clear vision of what you're trying to accomplish, you'll find yourself running around in circles. Of course, writing (or revisiting) your business plan is a good idea at any stage of your business' development, as it brings your goals clearly into focus and provides a series of checkpoints to get you back on track if you happen to go astray.

Every web site needs "sticky content" in order to succeed, so once you've used your business plan to set clear goals, help realize them by making sure that visitors stick around your site.

Then start thinking about how you can get your site ready for this year's major holidays!

If you want to pick and choose from these strategies at first, that's okay too. Just make sure you take the ones you're not yet ready to use and tuck them away for later... you never know when you'll be ready to implement the next great strategy to explode your sales!

 

 

 

2.	$100 DISCOUNT HOLIDAY GIFT That'll Help You Attract New & Repeat Customers In The Fast-Approaching New Year

 

Since this is the last issue of the "Marketing Tips Newsletter" for 2002 and I'm feeling a bit nostalgic, for the next 3 days only I've decided to give all of my readers a $100 DISCOUNT HOLIDAY GIFT that'll help you attract new and repeat customers in the coming New Year using "eBook Pro" -- secure Internet publishing software that has been specially designed to... Package a video of your best salesperson and put it directly on your visitor’s desktop! Use such technologies as Real Audio and Real Video to create full-featured sales presentations that pack way more punch than a plain text sales pitch!   Capture the names and e-mail addresses of your best potential customers right when they visit your web site... so you can market your products to them over and over again FREE!   Build credibility and develop rapport with potential clients by offering a FREE eBook at your web site with quality information that automatically establishes the credibility you need to close sales!   Close the sale with a Free $500 Bonus... that doesn't cost you a single red cent! It's the extra edge you need to close the sale before your competition does!   Put your product catalogue on your customer's desktop! Easily create a product catalog that links directly to your order form! This means your customers can just point, click, and order without the hassle of opening their web browsers, finding your web site, searching your web site, etc...   Create a product demo and include a direct link to your order form! Nothing closes sales faster than a test drive! Let them play with it… examine it… try to break it… whatever! Once they know that you were telling the truth about your product, sales will close with a BANG! … and I've really only just scratched the surface here! Plus, on top of the huge $100 discount I'll give you when you claim the eBook Pro Software in the next 3 days, I'm also going to throw in a SPECIAL BONUS GIFT -- "How To Produce Knockout Information Products -- Even If You're Not A Writer!" Visit http://www.marketingtips.com/holidaydiscount to learn more about it...

 

3.	Free Content For Your Web Site Or E-Zine!

Need some fresh, free content for your web site or e-zine?

You now have permission to reprint these "Marketing Tips" articles on your web site or in your e-zine. To request permission to reprint any of our articles, simply visit:

http://www.marketingtips.com/freecontent

 

4.	Tell Us What You Think!

We would love to hear what you think of this issue of the "Marketing Tips Newsletter." And of course, if you have any suggestions for upcoming issues that you'd like to share with us, please send those, too!

Just e-mail the editor at: newslettersuggestions@marketingtips.com